Jelly Roll is stepping into the hockey spotlight with “Rise Up,” the newly unveiled official song of the 2026 Stanley Cup Playoffs. The track, created in partnership with the National Hockey League and Amazon Music, will be featured throughout playoff broadcasts, arena presentations, social media campaigns, and the league’s digital platforms. The song is available exclusively through Amazon Music.

A newly released video pairs Jelly Roll with footage of the Stanley Cup and memorable NHL moments, while a behind-the-scenes documentary is scheduled to arrive in June. The short film will also include appearances from Jack Eichel and Seth Jarvis.

“This song was written for the guys grinding every night for the Cup. This isn’t just the theme song of the NHL Playoffs,” Jelly Roll said. “This is their song. It crawls over your skin, that dirty, swampy, nasty, distorted rock and roll.”

Steve Mayer, president of NHL Content and Events, praised the collaboration, saying, “Jelly Roll doesn’t just make music. He sets a tone, and it’s exactly right for the Stanley Cup Playoffs.” He also described watching the artist see the Stanley Cup in person for the first time as a memorable experience and highlighted the league’s growing partnership with Amazon Music.

Tom Winkler of Amazon Music said the project reflects a shared effort to turn the Stanley Cup Playoffs into a larger cultural event by combining playoff intensity with original music from major artists.

See the video for “Rise Up” – HERE.

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